If you are seeking hot marketing strategies for 2017 this post is an excellent place to begin your search. Highlights from “8 Hot Content Marketing Strategies For 2017” Barbara Spagnola – Monday, April 10, 2017 are included below.
Its 2017, and the marketing competition is fiercer than ever. Many companies are turning to content marketing as a way to reach a wider audience. It’s time to step up your content marketing game with these hot strategies that would put you firmly ahead of the pack.
This media giant is still a major means of reaching out to millions at any given time. For this reason, it is the ideal platform for showcasing your brand’s products and services.
What do Instagram, Pinterest, and Snapchat have in common? Yep, picture is king. In fact, three days after people hear information, they are likely to only remember 10% of it. However, 65% of that same information is remembered three days after, if a relevant image is paired with it.
Videos are gaining real momentum in the world of content marketing. Reports state that in 2017, video-driven internet traffic will rise to 74%. Even though videos are more expensive to use than still pictures, written content or infographics, they have a high potential of being much more effective. Audiences love short, explainer videos that show the positive impact of your brand on the world; they want to feel connected to products in some way.
The average person today has a mobile phone connected to the internet. Think of all those times when you went with your phone to the bathroom, when you held it in one hand while you ate with the other. Why should you use mobile for increased impact of content marketing? Since I’m willing to bet you are reading this from a mobile device, I’ll just answer that with this interesting statistic: mobile advertising will represent 72% of all US digital ad spending by 2019.
Brian founder at www.infintechdesigns.com, shares his experience with mobile marketing:
Content marketing is about building trust. Unfortunately, more than half of the time the media campaign adverts put up by big companies create higher feelings of scepticism and lower conversion rates. Get reviews from members of your target audience who already use your product and angle them towards potential buyers. This is one of the quickest ways to allay all fears about the quality of your product and increase the impacts of your ads exponentially.
Even in 2017, email is still very effective as a method of reaching a big audience. Utilize email marketing effectively through giving opportunities for subscription to your email list, and send information about your products and services. Remember to throw in short videos for high impact.
With influencer marketing, you first need to market to the right influencer (usually someone who has about the number of followers you require, and is open to your brand) then, tailor your products and services to their followers. Your target audience would reason that if someone they look up to trusts your brand well enough to use its products, they can too.
The content marketing industry is constantly evolving, thus adopting fresh methods is important to keep your products and services memorable. “
Sift through the above information and develop your individualized marketing approach. One that fits your niche and promotes your unique benefits. Experiment, test, revise, update, retest. Continue until you have a system that works for your unique situation. Find the ‘silver bullet’ that works for your product or service.
Resources from Amazon that you may find useful.